This photo was posted on the swedish Weight Watchers Facebook page the other day. For those of you who aren´t fluent in swedish I can tell you that that´s the swedish Weight Watchers logo on the back of the car. On the back window it says; “Weight loss that lasts? Follow us, we know the way!” (Oh yeah and that´s the McDonalds Drive through if you didn´t notice.) Maybe most of you see this picture as ironic, but actually this represents the Weight Watchers philosophy pretty well. Eat any crap you want as long as you count the calories. The problem with all these low calorie starvation diets, such as WW, Cambridge, Herbalife etc is that they don´t focus on health, it´s all about weight loss and starving yourself to get there as fast as possible, using all different kinds of low-fat high sugar food substitutes. It´s not about feeling better by providing your body with the nutrients it needs, it´s about hating yourself to the point where you are willing to deny your body of nutrition in order to be skinnier. That´s what diets are about, self hatred. You are not good enough. Instead of learning how to love ourselves now and because of that want what´s best for ourselves we must strive for physical perfection through hating ourselves, and feeling guilty every time we fall off the diet/self starvation wagon. Hate and guilt, a small price to pay for being perfect.